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The Standard Drink Company is a young Australian start-up, looking to revolutionise the drinkware industry and hospitality sector. We have been in product development phase and were taking pre-order throughout 2016 and 2017. In November 2017, we launched the first product in the range. We are a team bringing together engineering, design, sourcing, marketing and business skills to create this new product.
We are based on Melbourne and the best way to contact us is via email:
We are establishing a new standard in drinkware, which takes the thinking out of drinking.
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Are you one of these people?
The pour line (or plimsoll line) is often misunderstood. It is used to pour a single serving which varies from restaurant to restaurant. It’s not uncommon for it to be as much as 1.5x or 2x a legal standard drink volume. Confused?
We’ve recently created drinkware by The Standard Drink Company. They help you pour a standard drink at home EVERY TIME, whether it’s a red wine, white wine, ports or spirits. Buy Now – first collection just launched in Australia and New Zealand
Some restaurants commonly pour 150mL as a glass of wine. So how does this related to recommended alcohol consumption, measured in standard drinks?
- White wines, sparking wines and roses often have 10-11% alcohol, which means roughly 125mL will make up one standard drink.*
- Red wines and richer wines like pinots, merlots often have 13-14% alcohol, which means roughly 100mL will make up one standard drink.* That’s two thirds of a common serving size in restaurants, so after two glasses you have actually consumed three standard drinks.
- For fortified wines, desert wines, ports etc, often have 18-20% alcohol, which means roughly 70mL will make up one standard drink. That’s half of a common serving size in restaurants so you need to be wise to this point and realise you are in actual fact consuming two standard drinks.
Interestingly, some premium end restaurants will actually pour 100mL glasses of wine (if you observe closely on the menu, as its difficult to tell based on looking just at the glass), so when that happens you have to re-calibrate your estimates of the number of standard drinks again.
What about spirits? Vodka, gin, bourbon, whiskey are typically 35-40% alcohol, which means roughly 30mL or one shot is equal to one standard drink. The Standard Drink Company glasses has a one shot pour mark, so you can have fun making cocktails with your favorite spirit.
Let’s start a revolution together and use the new standard in drinkware by The Standard Drink Company. The multi-plimsoll line standard drink pour system helps you pour a standard drink regardless of the type of alcohol. Drinking in moderation is made easy. It certainly takes the thinking out of drinking.
“Live life, Drink wise”
Buy Now – first collection just launched in Australia and New Zealand
*Based on the definition of a standard drink in Australia, New Zealand and other countries, which is 10g of alcohol
Enjoy A Glass!
Congratulations! Becoming a mum is an amazing experience. Bringing that bundle of joy in this world is a remarkable feeling… that soft and precious touch, beautiful smile… the life looks fantastic. This Christmas, you can even make it more amazing by enjoying a drink (yup, you read it right)!
Juggling breastfeeding with a celebratory glass can be difficult for new mums to manage, especially if they have no way to measure how much they are drinking in that narrow window of time they have.
Alcohol will be in your breastmilk 30–60 minutes after you start drinking. ‘Pumping and dumping’ (expressing breastmilk and throwing it away) will not reduce the amount of alcohol in your breastmilk.
As a general rule, it takes 2 hours for an average woman to get rid of the alcohol in their body from 1 standard alcoholic drink and therefore 4 hours for 2 drinks, so forth. This is according to Australian Breastfeeding Association. It is also best to wait till after the first month before drinking.
So plan ahead. Download Feed Safe app and use in conjunction with glasses by The Standard Drink Company, so you are clear how much alcohol you are consuming. New mums can rest easy knowing they can join in with the festivities without harming their new child.
Sound like a waste of time? When a restaurant pours to their plimsoll line, it can be more than double the standard drink. That means the mellow glass you were enjoying actually gave you double the alcohol. You will never have that problem using glassware by The Standard Drink Company, as provides you several plimsoll lines for one standard drink at a range of alcohol content.
If you’re a concerned mum, or perhaps looking for the perfect gift for a mum you know, one of these glasses may just be the perfect Christmas gift. You know she’s already tired of getting those relaxing bath soaks she can’t use in case the baby needs her anyway, and those massage certificates will expire before she has time to use them.
Give her a gift she will really thank you for, by empowering her to enjoy a drink and be part of the celebrations, without worrying about how long until she is able to feed her baby again.
Whip out the crystal wine glasses at your next mother’s groups gathering and really impress your fellow mums with some classy tableware which is practical at the same time.
As always though, drink responsibly.