So you are probably reading this because you are wondering whether offering standard drink serving sizes is practical and economical for your business?
Let's address practicalities first
Pouring standard drink serves is made easy with The Standard Drink Company drinkware. We supply a range of glasses which would suit your business needs.
The option of a standard drink serve size is a real value add to your customers
You can start easily by offering this for your house red and white. Customers are willing to pay for this value add. However it’s important to note:
Real Life Example
Restaurant X is offering standard drink serves for their house red (Pinot 14%) and house white (Chardonnay 11%). Before the change, their typical serve is 150ml at $8 and $7 respectively.
After the menu update:
**Even if the restaurant were to charge $6 a standard drink of pinot at 14%, the restaurant would still make $9 more per 750mL bottle of wine. Alternatively, sell two standard drinks for $12 as an up-sell, which is quite attractive when compared to a $8 for a typical serve glass.
This is a win win for both the customer and the restaurant. The customer who wants to order by the standard drink, is now very clear how much they consumed. For the restaurant or bar, the price of a glass can also be more profitable.